Marketing. | Considering Every Touch Point.

At Smith & Partners we take the time to explore your business and look at the various touch points that not only existing customers, but potential new customers have with your business. We then work on establishing a strategy that enables us to reach the right person at the right time to help generate awareness and build emotional engagement throughout the key moments of the decision making process. We develop an integrated marketing solution that enables all aspects of your marketing strategy to seamlessly operate cohesively.

As a word Marketing covers a broad variety of activities. From advertising across all mediums, to SEO, PPC, website development and improvement to market research and strategy development. We are a Melbourne based marketing agency that specialise in the development of a strong and simple to follow marketing plan for businesses of all sizes. With B2B and B2C experts with international experience, our team members are passionate about further developing all aspects of your business marketing.

Marketing is more then just an advertisement or single campaign, it involves analyzing and improving every aspect of customer contact. From the advertising that may have made them aware of your brand, to the service they receive during their time with you, to the follow up care that is provided. Sound complicated? Get in touch with us today and you’ll be surprised how easy we can make it for you and your business.

LET’S CHAT

The fundamental goal of marketing is to inform current and potential customers of the benefit your brand, product or service has to offer. The process can involve thousands of moving parts that combine to create one beautiful picture, or it can be relatively simple depending on your target market and approach. At Smith & Partners we strive on the creative, doing things differently and leading the way is what we pride ourselves on. Sometimes the most creative way to market something is by doing one small thing well, sometimes it’s coordinating an entire road map of initiatives to send the right message at the right time. At times we feel like we’re the conductor of an orchestra, it can be challenging but the beautiful music at the end is always worth the hustle and grind required to get there.

Digital Marketing In Pictures… Because That’s What Consumers Are Wanting

                  A picture says a 1,000 words, a video says even more again! Consumers are time poor, content is coming at a rate never before experienced and therefore it is becoming harder to reach an audience. If you’re running a digital campaign make it catchy, short and sweet hooks ...

Is LinkedIn a valuable platform for B2B Marketing?

With a user base of over 400 million, LinkedIn is fast becoming a must have piece of your marketing puzzle. Especially if you’re working within a B2B market space. LinkedIn provides an opportunity to network with professionals in an environment where the users expect the conversation and interaction to be business focused, as oppose...

Welcome Year of the Dog!

On Friday, February 16th 2018 a large portion of the world’s population celebrated the Chinese New Year. Based on the Lunar calendar the celebration various in date each year but typically falls between the 20th of January and the 20th of February. There are a lot of traditions during the celebration but my favourite is the red enve...

Australia Day | A Marketing Impact Beyond The Debate

With Australia Day continuing to be a hot topic debated across the country, we thought we’d take a look at one of the most successful marketing campaigns around the occasion. The Annual Summer Lamb has been in production since 2005 and continues to divide opinion, though the success cannot be denied when looking at the campaign pure...