With a user base of over 400 million, LinkedIn is fast becoming a must have piece of your marketing puzzle. Especially if you’re working within a B2B market space.

LinkedIn provides an opportunity to network with professionals in an environment where the users expect the conversation and interaction to be business focused, as opposed to popular social media networks where advertisers and mostly interrupting the user experience to promote their product or service. As a free networking tool it is 100% worth establishing as part of your B2B (and beyond, if you have a user base of 400 million the likely hood of you having some of your target audience there is high), if you have the budget it’s also a great platform for targeted advertising spend.

Like most digital marketing options LinkedIn offers advertising programs that cost per click, impression or send. You’re paying per result, not paying then hoping you reach someone.

With all marketing strategies, build a plan, create the content, offer it to your target audience then most importantly review and undertake as much analysis as you can do. It’s an opportunity for B2B marketing that is mostly untapped. Explore it, we cannot recommend that enough.

If you’d like a hand or a more indepth information please drop us a line, we’d love to help. Now where’d I put my coffee?….

Talk soon – S&P