With Australia Day continuing to be a hot topic debated across the country, we thought we’d take a lo...
Can you advertise without focusing on your product or service?
One of my personal favourite brands is Heineken, partly because they make good beer but also because they continue to evolve their marketing and brand on a global basis. Heineken has been around since the 1860’s, a similar time frame to a long list of brewers that you’ve never heard of. In large part due to the inability to evolve.
Heineken however have managed to stay at the forefront of consumers minds, partly due to having a good product but more so due to successful marketing and establishing a brand that transcends borders, cultures and most other demographics.
If you’re a real estate agent – make the call now
As a real estate agent in a highly competitive area, I couldn’t spend the time focused on marketing my brand. I didn’t have the time or the resources to put into creating or following the strategy as well as I knew we needed to. So I called the one person I knew who could help, someone who had been recommended to me a number of times. Jarrod Smith.
The entire team are knowledgeable and hard working, they answer my questions, question my ideas, offer suggestions and solutions and just generally make my life easier.