A picture says a 1,000 words, a video says even more again!
Consumers are time poor, content is coming at a rate never
before experienced and therefore it is becoming harder to
reach an audience. If you’re running a digital campaign
make it catchy, short and sweet hooks the attention and
then value add with meaningful content.
With a user base of over 400 million, LinkedIn is fast becoming a must have piece of your marketing puzzle. Especially if you’re working within a B2B market space.
LinkedIn provides an opportunity to network with professionals in an environment where the users expect the conversation and interaction to be business focused, as opposed to popular social media networks where advertisers and mostly interrupting the user experience to promote their product or service. As a free networking tool it is 100% worth establishing as part of your B2B (and beyond, if you have a user base of 400 million the likely hood of you having some of your target audience there is high), if you have the budget it’s also a great platform for targeted advertising spend.
Like most digital marketing options LinkedIn offers advertising programs that cost per click, impression or send. You’re paying per result, not paying then hoping you reach someone.
With all marketing strategies, build a plan, create the content, offer it to your target audience then most importantly review and undertake as much analysis as you can do. It’s an opportunity for B2B marketing that is mostly untapped. Explore it, we cannot recommend that enough.
If you’d like a hand or a more indepth information please drop us a line, we’d love to help. Now where’d I put my coffee?….
Talk soon – S&P
On Friday, February 16th 2018 a large portion of the world’s population celebrated the Chinese New Year. Based on the Lunar calendar the celebration various in date each year but typically falls between the 20th of January and the 20th of February.
There are a lot of traditions during the celebration but my favourite is the red envelopes that the children receive with lucky money inside. An age old tradition that has now reached the new age technology era, with a red envelope app that allows the lucky money to be transferred digitally. Talk about tradition adapting to the digital age!
The new year brings a new animal that is represented, the Chinese zodiac operates in a 12 year cycle so every 12th year each of the animals is at the forefront again. 2018 is the year of the Dog. People born in an earth Dog year are known to be communicative, serious and responsible in the workplace. Which is good news for any employers 18 years or so from now.
We hope everyone has a fantastic 2018 and it is full of success and happiness!
With Australia Day continuing to be a hot topic debated across the country, we thought we’d take a lo...
By Jarrod Smith – Director Smith&Partners
It doesn’t matter if you’re new to the industry or if you’ve been an agent for decades, the same principal problems occur. There’s not enough hours in the day. To be successful as a real estate agent in Australia you need to be on the phone to, or in front of people as much as possible. You’re in real estate because you’re good with people, or at least you think you are so why would you spend your time doing anything other then talking to current or perspective clients, vendors and purchasers.
Obviously it’s an ideal world to walk straight into the industry with a team behind you to take care of the paper work involved with listing and selling property, so there will be some tasks that you have no choice but to spend your time doing. Drawing up contracts, arranging settlement gifts, researching the local market and recent results… there are an endless amount of tasks to acheive to be a successful agent. Getting in front of people doesn’t need to be one of the them. At Smith&Partners we specialize in making real estate agents lives easier, we provide a fresh approach to your marketing by being able to offer you not just digital marketing, but also web development, content creation, promotion, co-ordination and development of your letter box drops, newspaper ads and also organise your property photography, videos, copy writing and floor plans. A complete end-to-end solution for your business that is unrivaled in Australia.
How much time could you save if your ENTIRE marketing program was handled by professionals with strong experience and understanding of the property market in Australia? How many extra listings could you acheive if you had more time? Especially with a polished approach and strategy to get your face and brand to the right people in your area. The best part about is it’s 100% free to have a chat about something. Get in touch with the Smith&Partners team and lets get to know your situation better, our free strategy session may just set you on the path to greater financial freedom and help get you to where you want to be. CONTACT US today and let’s begin the journey together.
