Smith&Partners Marketing Melbourne Australia

The simple fact is that when you’re looking for a property you can almost predict the heading and description that is going to accompany the next listing you look at. Help your listing stand out and be not only memorable to your audience but aptly describe all of the features and benefits that will entice your reader to inspect the property in person. Because let’s face it that is always the goal with your listings.

We understand the property market of Australia and have made it our mission to align ourselves with talented copy writers that  share our passion for the industry. We operate a simple system that allows you to spend your time doing what you’re best at, not briefing us with extensive details. Run us through the key message and your vendors expectations and we’ll do the rest.

There is still a strong element of emotion involved when purchasing property and the photography is not the only thing a serious buyer looks at when viewing a property online, we’re past the preschool days of just wanting to look at the pictures! Almost 35% of Australian real estate agents do not believe that copy writing is an important aspect of their listing campaign, we’d also suspect that there’s probably at 35% of agents in Australia who are not happy with appraisal conversion rates and the numbers they’re selling. We doubt that’s a coincidence.

Sub-par copy writing can detract from the fantastic photos you’ve put with your property listing, the wrong words or a lack of emotive content can sour an otherwise great campaign. Give your vendors the best chance and make sure you or your agency are continually thought of as professional and market leading in every aspect of your marketing. Stand out from the generic “Location Location Location – this great home has three bedrooms, a bathroom and space to park 4 cars….” and you just might stand out in potential sellers minds as well.